Clothing4Change
A small initiative that was established with the noble purpose of raising funds to support individuals in need.
Organized a full production day specifically dedicated to showcasing the products in a uniquely creative light, taking on multiple roles including both photographer and retoucher. To ensure the products truly stood out from the competition, I carefully chose to display each item on individual clothing hangers, which allowed me to create a captivating illusion of the products effortlessly floating in mid-air, adding an intriguing and dynamic element to our visual presentation. The models were actual members, whom I personally directed during the photoshoot to effectively demonstrate how the pieces fit and move on real people, enhancing the authenticity and appeal of the collection.