BABAS

BABAS, through their diverse platforms, is actively working to counter these stereotypes by showcasing that these communities are multifaceted and deserve a fairer representation beyond the sensationalized news coverage.

For the development of this marketing campaign, I was responsible for capturing all the images used in the posters and across various social media platforms, as well as providing comprehensive retouching services. The retouching process involved very detailed editing techniques; for the carousel, I had to create a seamless, fully stretched, and smooth background by blending different images together. Additionally, I focused on highlighting the main subjects and ensuring the tones of each photo matched perfectly to maintain visual consistency.

For the posters, the retouching work included removing larger unwanted objects and seamlessly replacing one of the bus stops with another from a different photograph to suit the campaign’s aesthetic.